About Metalform
Metalform is a 120+ strong, family-owned design and manufacturing company with a 60-year legacy of building world-class, NZ-made products. From Dannevirke, we design and export everything from Tow and Fert to Tow and Mow and Tow and Collect, serving customers across Australasia, the US, and Europe.
We take ideas from sketch to shelf, all under one roof. The marketing team sits beside the people who design, build, wire, and test the products that go on our sites. It’s fast, physical, and hands-on – that’s how we work.
Technology you’ll be familiar with:
- Multiple-brands, multi-geo websites (NZ, AU, US, UK/EU)
- WordPress & Elementor + VueJS -based stack with custom templates and integrations
- GA4 + GTM tracking, lead flows into CRM, and campaign landing pages
- Cloud Hosting, CDN, caching, and performance tooling to keep things snappy worldwide
You’ll develop for global audiences and measure in real time over 15+ websites.
The Role: Web Developer
Own the technical performance and evolution of our brand and country sites. You’ll build features, optimise speed and SEO, AEO, analytics, and keep everything secure and reliable. You’ll be working in a small marketing team along side a bunch of good people inside a diverse and vibrant office of software developers, mechatronics engineers, design engineers and sales teams.
What You’ll Be Doing
- Maintain and improve multiple brand and geo sites
- Build new page types, components, and landing pages
- Implement and harden tracking (GA4, GTM), and improve conversion flows
- Manage hosting, CDN, domains, SSL, backups, and deploys
- Drive technical SEO (schema, hreflang, redirects, sitemaps)
- Troubleshoot production issues and ship fast, safe fixes
- Collaborate with design, content, and sales/marketing teams
Tech You’ll Use
WordPress (multisite), PHP/plugins, HTML/CSS, JavaScript/TypeScript, Git/GitHub, Adobe Creative Suite, Cloudflare/CDN, GA4 & GTM, basic Linux/CLI, WooCommerce and API integrations. Vue JS and Headless CMS experience is a plus.
Who Thrives Here?
- You’ve shipped and maintained multiple production sites (2–4+ years)
- You have an attention to detail and a drive for performance
- You understand multi-region SEO and structured data
- You’re comfortable taking action, monitoring, and documentation
- You like design critique and iterate quickly: we pressure-test ideas, not people
Why Metalform?
- End-to-End Ownership: See your work drive real-world sales and service.
- Global Impact: Your code and configuration affect customers in multiple countries.
- High Velocity: Short feedback loops, fast deploys, real impact.
- People-First: Family-owned, practical, and tight-knit.
- Clear Growth: From specialist to platform owner we’ll back your development.
Ready to Build What’s Next?
Apply now and help shape the global web presence of NZ-made engineering.
Apply via SEEK with your CV and a short intro that includes:
- A link to 2–3 sites you’ve owned technically (what you did + key results)
- Years of hands-on web development experience
- Your ability to work in New Zealand
- Why you are suitable for the role at Metalform and its team/culture
Bonus: A solution you’ve created or worked on that you’re proud of and why.
This role is Dannevirke-based and prefer on-site employees. We design, build, test and iterate – all under one roof. If you’re craving meaningful, hands-on impact, this is your place.
IMPORTANT to all applicants: Please include in your cover letter how you could support Metalform’s growth (and its diverse brands) and markets – with preferable attendance to our HQ office on a weekly basis.